After a rigorous selection process that includes requests for proposals from 17 design firms, Durre Design is hired to redesign all visuals of in this rebranding effort of the 45-year old architectural firm. After thorough research, we developed a variety of design system options spanning the spectrum of what the creative brief could encompass. The resulting visual system contains various elements, at its core a timeless wordmark with custom-drawn letters, a color palette of sophisticated blues and grays, and News Gothic the 100-year old typeface classic. The projects scope include corporate identity system, company website, extensive stationery package, corporate identity manual, digital templates, email newsletter, email signatures.
