One of the premier film festivals in the world the Sundance Film Festival takes place every January in Park City, Utah. For two years in a row we design a complete visual system and a large number of printed and online components. Working with the client we synthesize a completely unique messaging strategy for each year. The comprehensive style guide includes a variety of logo versions, logos with tagline lock-ups, color palette, typeface palette, patterns, custom backgrounds, special typographic treatments, and applications. We redesign the website’s look and feel, a series of online promos, printed ads, conceive merchandise options, designed the film guide, catalog, different posters, postcards, movie tickets and credential badges.
