After having served as Co-VP of Online for the local chapter of the American Institute of Graphic Arts for the fi rst year, the website is completely re-designed in the second year. A style guide is prepared and presented to the newly-formed 10 people committee of designers, programmers, sound designers, and editors. The conceptual framework of the interface design is Los Angeles as a multi-cultural amalgam. The navigational organism essentially shape-codes the site (vs. color-coding.) Different committee members contribute content and designs to the website. The conceptual thinking continues to live on in the current generation of the website.