Hired by renowned architect Barton Myers Associates, the signage developed for this performing arts center reflects the
surrounding Arizona desert. The concept of the primary signage, main street in a small town, was refined to have theatrical appeal and drama.The primary identifiers of the different buildings inside feature 6-ft neon reverse channel letterforms. The secondary signage system features organic shapes and copper finishes.
Designed by Volker Durre (Creative Director) with Sean Adams (Principal), Monica Schlaug (Art Director), Christopher Tallion (Senior Designer), and Julie Salstrom (Designer) at AdamsMorioka.