One of the premier film festivals in the world the Sundance Film Festival takes place every January in Park City, Utah. For the 2010 & 2011 film festivals we design a complete visual system and a large number of printed and online components.
Working with the client we synthesize a completely unique messaging strategy for each year. The communication systems function within the framework of the Sundance brand as not to alienate it’s devoted fan base.The comprehensive style guide includes a variety of logo versions, logos with tagline lock-ups, color palette, typeface palette, patterns, custom backgrounds, special typographic treatments, and sample applications.
We redesign the web site’s look and feel, a series of online promos, printed ads, helped brainstorm merchandise options, designed the film guide, catalog, different posters, postcards, movie tickets and credential badges.