Greenform is the sole importer in the U.S. for the lightweight planters and site furnishings from Swiss manufacturer Eternit. Our branding effort for the Los Angeles based firm is elegant, functional and custom. Here is a glance at parts of the development process.
Once the meticulous identity system is crafted, the custom-drawn logotype, color palette, and font selections are finalized. Icons are combined into landscape drawings, a nod to the target audience, landscape architects.
Branding applications include stationery, promotional cards, printed mailers, image retouching, product catalog, product tear sheets, email newsletters, booth design, signage and overall creative direction.