Greenform Branding

greenform_id_web

 

Greenform is the sole importer in the U.S. for the lightweight planters and site furnishings from Swiss manufacturer Eternit. Our branding effort for the Los Angeles based firm is elegant, functional and custom. Here is a glance at parts of the development process.

greenform_cover_480

greenform_criteria_480

greenform_type_480

greenform_icon_480greenform_combo_480 greenform_color_480  greenform_img_480

greenform_logotype_480greenform_logotype_2_480GRE_ID_system_grid_480GRE_scapes_color

Once the meticulous identity system is crafted, the custom-drawn logotype, color palette, and font selections are finalized. Icons are combined into landscape drawings, a nod to the target audience, landscape architects.

GRE_BC_cardGreenform_ctlg_web_2

GRE_Ad_ASLA_Exhibit_480

GRE_4th_email_480GRE_ICFF_email_480GRE_tearsheets_480GRE_ICFF_card_480GRE_ICFF_480

Branding applications include stationery, promotional cards, printed mailers, image retouching, product catalog, product tear sheets, email newsletters, booth design, signage and overall creative direction.